We all tend to binge on snacks like crisp potato chips, French fries, burgers, popcorn or samosas while viewing TV, movies or while watching a match in a jam-packed stadium. Gone are the days when it was believed that only children love snacking and adults don’t snack. Busy lifestyle makes it hard to take out time to cook traditional meals, and the World Health Organization’s recommendation of eating 5 small meals instead of 3 big meals a day seems to be the driving force behind increasing demand for snacks.
But does pleasure and health go hand-in-hand? The answer is yes. Guilt-free snacking is possible because flavour companies are working round the clock to make every snacking moment not just tasty, but also healthy. These healthy snacks are loved by all age groups. Also, dieticians and nutritionists, around the globe, now stress upon having less sodium and sugar reduction in food that we consume. From kids, office goers, and sportspersons, to all those people who are health-conscious seem to love these low-calorie nutritious snacks. In fact, the thick line which divides snacks and proper meals is vanishing, a quick snack that consumes less time to prepare and gives a full meal experience is what current consumers are looking for.
Be it energy drinks or protein shakes which are loved by gym enthusiasts or meal replacement foods widely used by people who are on diet, food manufacturers have covered it all. Desserts (related to dairy products and filled with protein, fibre, vitamins), nutritious smoothies, and energy bars can deliver the required nutrients and calories enough to last the whole day. As these snacks contain fewer calories, low sugar, low salt, and are nutritious, consumers feel that they can carry on with their routine duties, and fill their stomachs within 1 minute anywhere or while on the run.
The list keeps growing for a perfect palatable snacking. Seeds, honey (replaced by sugar), cereals, chips with a variety of flavours, snacks manufacturing companies are now simultaneously looking to deliver on health as well as pleasure.
Food and flavours companies are trying to address numerous health concerns that today’s consumer has like diabetes and hypertension by providing solutions for low sugar and sodium reduction in foods and snacks.
Taking health and deliciousness into account, both food manufacturers and flavour companies are now delivering functional snack food/meal replacement food which provides an ample amount of calories and nutrients that healthy breakfast or lunch could provide. As the snacking industry strengthens its grip globally, healthy snacks are bound to come out as the best sellers.
Today’s consumers are looking for healthy and tasty snacks that are cost-effective as well as packed with the right kind of minerals, vitamins and other fruitful ingredients.
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