How are Artificial Flavours Made

An additive designed to mimic the taste of natural ingredients and whose major role in food is flavouring rather than being nutritional. They are made by combining chemicals sourced from inedible ingredients. They are made to smell and taste exactly like natural flavourings. A chemical structure that is made synthetically, not sourced from any plant or animal would be considered an artificial flavour. Artificial flavours are made in a laboratory by a trained professional called “flavourist,” by blending appropriate chemicals together, in right proportions, and are supposed to be highly cost-effective for food and flavour manufacturers.

How Are They Made?

The flavourist begins by following the scientific literature and starts researching what chemicals it takes to make the desired flavour. The flavourist then selects from the list of flavour components that are found in a substance, for e.g., vanilla. The flavourist then only takes parts of the chemical that are actually present in vanilla. They then identify the chemicals with the strongest smell and taste properties and use identical chemicals which smells and tastes as much like real vanilla. Then, the key flavour molecules that are responsible for the iconic vanilla flavour are created and diluted in alcohol. The artificial vanilla flavour tastes like real vanilla because the most essential flavour compounds are molecularly identical to those found in natural vanilla.

Safety of Artificial Flavours:

All foods are made up of chemicals, it doesn’t matter whether they are grown naturally or extracted in labs. So, when you see an “artificial flavours” label on your food that you have picked, you really don’t need to be worried because these synthetic chemicals are safer, as they have been rigorously tested in labs and certified by the food authority. They generally cost less to produce when compared to natural flavours and are eco-friendly as it does not require raising new fields of food.

Due to the fact that both natural vs artificial flavours are added to the food for flavouring purposes only rather than the nutritional purpose, neither of them contribute to our health nor they are detrimental.

Why do we create them?

A high volume of “authentic flavour” is lost while the food is being processed. This processed food is then made to sit at the manufacturer’s warehouse and then wholesaler or retailers’ shelf before finally reaching the end consumers. Consequently, this may cause further deterioration in flavours. This is where the artificial flavour becomes lucrative, it really helps to restore the flavour content which may evaporate during the supply chain.

It won’t be wrong to say that artificial flavours might have a little edge over their natural counterparts, because the latter is sourced from nature, like the trunk of trees, crops, flowers, etc. Artificial flavours are created in a lab or industry and then can be directly distributed to the clients.
Food companies use artificial flavours to make the manufacturing process simpler, curtail costs and even enhance the flavour of a particular food. Food flavours are strictly regulated, studied and monitored. The authorities make sure that each and every flavour created should be safe at its intended level of use before it is ready to be added to the foods. Furthermore, all flavours are rigorously tested and are subject to ongoing safety reviews, so the consumers should have no doubt and feel safe about the foods they eat.

WHAT ARE NATURAL FLAVORS? GET THE FACTS!

There’s a chance that you might have come across “natural flavour” tag on many of the food items that you might have picked at the store. What are they? Are they safe for consumption? Let’s throw some light on this and give you some information about this most common listed ingredient.

As mentioned, above, natural flavours are all over the place, be it food or beverages. They are on their way to becoming the most commonly used ingredients found on the food labels (In America, “Natural flavour” is the fourth most common ingredient listed on labels according to Environmental Working Group’s Food Scores).

What are Natural Flavours and what are they derived from?

The Natural Flavours are substances that are sourced from plants or animals, extracted & purified and are added back to the food.

Food flavourings containing any of these are considered natural according to International Food and Information Council (IFIC): 

Fruit or fruit juice

Spice

Edible yeast

Vegetable or vegetable juice

Bark

Herb

Root

Bud

Leaf or similar plant material

Meat, seafood

Poultry/eggs

Dairy products

Fermentation products

Why are they used?

Natural flavours make food taste better and help to keep it fresh for a long time. For e.g., naturally flavoured fruit candy may not actually contain fruit, may just contain the natural flavour of the fruit. Natural flavours don’t really contribute nutritionally, they are just used for flavouring purposes.

Natural Flavors – Classified Ingredients

Plenty of natural flavours are being created by the food chemists, but the most commonly found in foods & beverages are as follows:

  • Amyl Acetate: Distilled from bananas to provide banana-like flavour.
  • Citral: It is extracted from lemongrass, lemon, orange and pimento. It is used in citrus-flavoured sweets and beverages.
  • Benzaldehyde: Extracted from almonds, cinnamon, etc., and is frequently used to give foods an almond flavour.

Natural versus artificial flavours – The difference

Natural flavours are sourced from plants and animals. Artificial flavours are sourced from man-made substances, but both are often processed in a lab and their molecules may be identical. 

Flavour manufacturers sometimes may add ingredients like preservatives or stabilizers to the flavour to enhance the taste of a particular food, but these additional ingredients may not necessarily come from natural sources.

Is MSG a natural flavour?

No. MSG is a flavour enhancer. Researchers have never ever found a link between MSG and adverse health effects. If it’s used in food, it needs to be listed in the ingredients.

Do natural flavours contain gluten?

Yes. Natural flavours can be derived from gluten-containing grains, (barley, wheat, etc.), but you will surely find mention of it on your food label.

Are “Natural Flavours” safe for consumption?

If you ever wonder why every bottle of orange juice tastes the same? Is it really that all oranges taste the same? Obviously, the answer will be “no.” This consistency is able to be maintained because of natural flavours. In order to have a continuous supply of orange juice around the year, companies need to store orange juice for months in giant tanks with zero oxygen to prevent oxidation. When stored for longer periods, Pulps and juices tend to lose their flavour. So, natural flavours that are derived from orange oil and essence are added to this juice to restore the lost flavour and maintain consistency. So the final outcome — flavouring of the orange juice did come from oranges.


All the ingredients added to the food require prior authorization from food authorities. So consumers should not directly accept or reject any ingredients that are either natural or artificial flavours. Certified products can never contain any high-risk ingredients, heavy metals, toxins or any other ingredients that may be harmful for consumption of humans or for the environment.

Flavour Manufacturers in India

Flavours market in India has blossomed in the last 5-10 years and is forecasted to grow at a much higher rate in the coming years (2020-2025). The man-made food flavours are playing a major role when it comes to the acceptability of the foods, beverages, confectionery, medicine, oral hygiene, etc. products. The processed food market seems to be driving this growth and is one of the largest in terms of production and consumption. The diverse culture of India with a huge variety of food and eating habits with evergreen demand for spices and herbs provides the right kind of environment for the flavour industry.

Indian food flavour market is segmented into different types of flavours; natural flavouring agents, nature-identical flavouring agents, artificial flavouring agents and synthetic flavouring agents. These flavour enhancers are being used by end-users for dairy, bakery, beverages, confectionery, processed food products.

These flavouring agents as food additives successfully modify the taste of the product leading to acceptance by the consumers and in return increasing revenues for the manufacturers.

Indian flavour market is highly fragmented, consisting of large multinational companies like International Flavors and Fragrances India, Symrise, Givaudan (India), etc., and homegrown flavour manufacturing companies like Keva Flavours, Flavorama, Indfrag Biosciences, Asian Flavours, etc. and many small to medium flavours manufacturers.

Food flavours, like garlic powder, ginger, coriander, etc. have a huge demand from the Indian kitchens. Plus, Indian food cuisine has always had huge applications of herbs and spices like asafoetida, chillies, cinnamon, etc. which are natural flavour enhancers. The rise in the middle class due to the working population is fueling the demand for processed and ready-to-eat food products, which at the same time is resulting in a surge in demand for new and enhanced flavours. Processed foods like instant noodles, chips, biscuits, etc. are really pushing hard the flavour manufacturers to come up with innovative and interesting flavours.

Due to higher disposable income, Indian consumers are now willing to experiment with non-essential and sophisticated food products, such as dark and chilli chocolates. Also due to strict regulations for organic and herbal food flavours, combined with rising awareness for healthy products, manufacturers are now more focused on the production of natural flavours and enhancers. 

This rise in demand has led to increased competition with the entry of leading international flavour companies eyeing for lion’s share from the local flavour and extract manufacturers. Manufacturers are now focused on leveraging opportunities to boost their revenues by means of manufacturing innovative flavours. Big players (Givaudan, Firmenich SA, etc.) have already embarked on mergers & acquisitions as their key strategy to achieve consolidation and maximise their offerings.

Increasing demand with significant technology advancements, improved supply chain and positive outlook has boosted the Indian flavour industry. This surge in the flavour industry is expected to continue with a CAGR of around 5.1% during 2020-2025 reaching a value of US$ 40.6 Billion by 2025 as per IMARC.

Introduce Yourself (Example Post)

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